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An auto-reply is an automatically generated message that is sent to the sender immediately in response to an incoming email. They can be configured in various types, with the most common ones being "out of office" for vacation periods and "message received" when an online form is submitted.

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Examples of auto-reply

Auto-reply can be a single response or a series of serialized responses. The first case is the most basic because it only considers the sender as a parameter. It can be configured easily, for example, in email clients or even in social media chats like Facebook, Instagram, or WhatsApp.

These examples function as notifications or confirmations that the message delivery has not failed and typically include a notice that a response will be provided as soon as possible. In other words, they don't provide a specific answer to the sender's question but rather a general response that is applicable to anyone, such as "I am on vacation," "contact this other person," or "check out these resources in case they interest you."

In the second case, when it involves a series of responses, the sender has programmed multiple messages that will start to be sent, for example, as soon as the user subscribes. A common example is a welcome sequence for a new customer or subscriber. These are more personalized messages, even if they are intended for a broad audience.

Simple auto-reply messages are linear, meaning they are sent automatically regardless of the user's actions. More complex auto-reply take into account which messages each recipient opens or clicks on to continue the sequence of messages down one path or another.

How to create an auto-reply?

To create an automatic response to an incoming email, such as an out-of-office message for vacation, you need to go to your email client's settings. From there, you can adjust the start and end dates, the subject (usually the same for easier tracking), and the message content.

To create a sequence of responses, for example, to send a satisfaction survey after a purchase, you need to use a mass email delivery platform. In this case, you need to choose the parameter that will trigger the messages (e.g., X days from the purchase date) and the subsequent action based on the recipient's interaction. There are several possibilities (if they open and complete the survey, if they open but don't complete it, or if they don't open it), so it's recommended to design a flow that adds value to both the user and the company.