Related terms


Email marketing platform with everything you need to design, send campaigns, and perform upmost efficient tracking


PUSH notifications

Messages that applications send directly to the screens of users who have them installed. They differ from SMS in that they use the app's interface and not the phone line.

Manage your email and SMS deliveries from a single, easy-to-use tool in English. Try it now!

How they work and how to configure them

To understand how PUSH notifications work, it's important to differentiate between push and pull technology: in the former, it's the app's server that sends the message without the user doing anything, while in the latter, the user initiates the communication.

For example, until the mobile email app updates itself according to the configured time or the user accesses it, it won't send a notification that there's an unread email. In contrast, WhatsApp is always active and sends instant alerts even when it's not opened.

For users, PUSH notifications are convenient as they don't have to constantly check all their apps for updates. However, they can also choose to block or mute them if the frequency is too high. Additionally, users can stop all notifications or set priority for each one.

Users need to grant the app permission to send notifications and can configure them to their liking (sound, vibration, where to display them, etc.), depending on the characteristics of each operating system. After that, it's not necessary to have the application open; they just need internet access to receive them.

Examples of PUSH Notifications

Notifications can be sent due to the app's own activity, for example, to confirm a purchase or for marketing actions, such as sending a special discount. Depending on the type of app, PUSH notifications can provide useful information to the user or be promotional to remind them that they haven't completed a purchase.

Furthermore, there are a couple of possible formats. The most common one is the notification that appears on the locked screen or remains unread in the status bar and usually opens directly in the app when clicked. They are useful for simple alerts that don't require user interaction, such as when a package will be shipped.

They can also be enriched, containing more information and allowing some extra functionalities without entering the app, like responding to a WhatsApp message. Or they can work based on geolocation: for example, when the user has this option enabled, they receive alerts when they are near a specific store.