Related terms


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The term "Unsubscribed" refers to the total number of recipients who clicked on the link in your email or SMS to stop receiving your messages. In other words, those who withdrew their consent, and you won't be able to contact them again until they give their permission again.

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How can I reduce the number of opt-outs?

Having opt-outs is normal, but they can be reduced by adjusting the frequency of shipments and the quality of content. These two parameters influence the decision to continue receiving messages on mobile devices and can be controlled through proper segmentation. Sending personalized content will maintain the interest of your contacts and thus reduce the total number of opt-outs.

Building engagement with the brand is achieved by providing information that is useful, not just offers or promotions. If this engagement decreases, opt-outs will increase, and the agenda will lose profitability.