How to create and use segments

Segments allow you to filter contacts in a contact list according to different criteria to perform subsequent sendings.

Using segments, you are able to make sendings only to those contacts that have previously opened a campaign or who have clicked on a link in it.

Create a segment

• Access to Contacts > Segments
• Click on the button Add
• Fill in the information requested on the screen.
  • The type of match allows you to set whether the contacts to be included in the segment must comply with all rules or complying with any of them is enough.
  • Your segment may be composed of one or more conditions. To add or remove rules, use the + and - buttons available on the right of each filter.
  • The preview button allows you to view the list of contacts that match the criteria you have set before saving the filter

Make a sending to a segment

• Click Campaigns > Send campaign
• Choose "segment of a list" in recipients
• Select the corresponding segment
• Click Next and just set your sending as usual