Last update: 20-05-2021
Statistics help you monitor in detail the performance of a campaign using data on the interaction of your subscribers.
Understand the information provided by the statistics is key to establish the necessary corrective measures to improve the delivery, open and click rates in your campaigns.
Find below a reminder of the key concepts to understand statistics and extract useful information:
In our guide 'Email Marketing Statistics: Get the most out' you will find detailed explanations of the meaning of the most popular email marketing metrics, what are the values that you should get from each one of them and tips to optimize your email sendings.
Download guide: Email Marketing Statistics: Get the most out