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With the arrival of the new year, new trends in email campaign design emerge. What fonts should you include in your templates? What colour combinations should you opt for if you want to attract the attention of your subscribers? What aesthetics should you adopt? Do you still have to include images or is there room to innovate and add interactions?
If you want to give a new look to your mailings, and you want to do it in line with the latest trends in email marketing, use our new free email template created based on the design trends of 2024.
Once again, this year, the design continues to focus on minimalism, so in this template we have eliminated everything that is not necessary to leave space only for what is most important. The cleaner the design of a template, the more direct it is, the more its buttons stand out and the more conversions are achieved.
We combine the minimalism with the return of retro aesthetics, which can be seen in the use of highly saturated colours and bold tones. This is mixed with the use of fonts that are eye-catching, visually appealing and stand out.
When it comes to multimedia content in campaigns, images -which should have an important role in the design- can be replaced with GIFs to bring the campaign to life and help retain subscribers. Incorporating animations and interactions will allow subscribers to spend more time with your newsletters and, therefore, will increase the interest and effectiveness of your newsletters.
It should be noted that one of the keys in the application of trends is that they should always be used respecting the corporate image of the company. In other words, we advise you to always apply the necessary changes in your email campaigns, but maintaining the basic elements of your brand image. You should never give up your corporate image in favour of trends. By making a good combination between new trends and your brand identity, it is possible to be up to date with mailings that are still easily identifiable and linkable to the company.
Don't hesitate and update the design of your email campaigns with the new 2024 trends email template. If you want more information, in this post we explain in detail what is going to succeed in email marketing this year and how to apply it to your email campaigns.
This responsive template can be easily adapted to your needs and those of your subscribers, thanks to our easy and intuitive online editor.
In Acrelia News we offer you a wide gallery of email templates to help you create professional email marketing mass mailings.
All Acrelia News' email templates, such as the "Email Template Trends 2024" you are seeing now, are responsive and are prepared to be displayed optimally in the most popular email managers, browsers and mobile devices and tablets.
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