Category: Email Marketing
We are starting to look forward to the summer, but it is still May and the sending calendar is full of ideas to take advantage of before the desired holidays arrive. In addition, the month starts with several key holidays, so it is very important to plan your campaigns in time so that you don't miss out on any opportunities.
Here are 10 suggestions for your May marketing campaigns!
May 1st is a bank holiday, so it is best to put all campaigns on hold. It is advisable to give a few days' notice if it affects your order delivery forecasts, especially if you are thinking about the following dates, which cannot be delayed. You can also pay tribute internally to someone who has been with the company for a long time or who has just arrived.
Source: Really Good Emails
The first Sunday in May is celebrated in Spain, although it varies in other countries. It is a day on which flowers are traditionally given to mothers, but the truth is that you can propose all kinds of gifts to make your subscribers more original. Send a list of ideas ahead of time, make a countdown for when it's too late to deliver or send a last-minute offer.
Source: Really Good Emails
When you say 4 May (‘may the fourth’), it reminds you of the salute that this franchise uses (‘may the force be with you’) and that is why it has been used as their international day. Their fans will see you in a different light if you join their celebration. To make it beneficial to your online business, you can use the phrase as a discount coupon. The alternative is to celebrate the 25th of May, the day of Pride Friki.
Source: Really Good Emails
On 5 May 2003, this social network focused on the professional world came into our lives. For this reason, the content published on it is usually different from the rest, but it can still be interesting for your clients, for example to find out about internal company details, corporate news or job offers. Encourage them to follow you by taking advantage of LinkedIn's anniversary.
Source: Acrelia News
On the second Saturday in May, the aim is to raise awareness of the inequalities of small traders, especially in developing countries, where economic conditions are more unbalanced. Send a mailing reminding your customers how you promote fair trade from your business and also how they can contribute.
Source: Really Good Emails
17 May is an important date for sustainability and the environment. You can explain how recycling is applied in your shops or organise a competition for subscribers to share ideas on how to reuse some of your products. If you can't run a commercial campaign, take the opportunity to give weight to your corporate values.
Source: Really Good Emails
18 May is a day that allows you to focus your sector with a cultural prism. If there is a museum about it, perfect: you can give away tickets, explain its works or outstanding rooms, go round it commenting on how it has changed over the years... If there isn't a museum, perhaps there is the house where a relevant figure in history was born. You can also set up a temporary exhibition to highlight its existence.
Source: Acrelia News
This day is celebrated on 21 May to remind us of its health benefits, as well as its cultural relevance and the importance of sustainable production. You can organise an open day in your offices with the excuse of inviting your clients to meet you and have a few teas together. You can also give the first responders an invitation to a tea shop that sells tea and is close to yours.
Source: Really Good Emails
The date varies from year to year, but usually falls in this month. Many Eurofans are very enthusiastic about the selection process of the participants. Take the opportunity to show your support for the festival with your products surrounded by European flags or perhaps announce a launch in another country. The most direct alternative is to celebrate Europe Day on 9 May.
Source: Really Good Emails
The 2nd of May is the day of the Community of Madrid and, added to the holiday on the 1st, it is a long weekend that many Madrilenians will surely take advantage of to rest and forget about email. In addition, the 30th is the day of the Canary Islands and the 31st is the day of Castilla-La Mancha, so you may also need to send a message that celebrates these days and warns of possible changes in your business hours.
Source: Acrelia News
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