Category: Email Marketing
When creating your email marketing campaigns you should prioritize content over design.
No matter how sophisticated your campaign design is, if there isn't a significant and attractive message we'll lose money, time and the interest of our potential customers.
Remember, a good campaign is the one that has an interesting content, a major campaign is the one which also has personality.
You should not send emails to mislead your readers, to conceal the real nature of your business or service and we should not use deception or "inelegant" tactics to get results.
Using a familiar language helps you connect with your audience and get subscribers engaged with your brand.
Using a predictable content structure will be helpful to your subscribers, as this will help to focus and navigate more conveniently.
By segmenting your contacts list and customizing your mailings content you can make the reader feel special.
The subject line is the first thing your subscribers see and your first chance to grab their attention.
The pre-header is used to provide a preview of the email contents. You must consider it as a second subject of the message that can help you to catch the recipient's attention.
CALL TO ACTION
One of the topics in which you have to spend more time when creating your campaigns' content is to decide and properly define the calls to action of your posts because they will determine to a large extent the success or failure of your campaign. Your calls-to-action must be strong and denote urgency to make your readers click immediately.
You have to make sure the content of your emails can be read when image loading is disabled. For example, 43% of Gmail users read emails without triggering images.
You should take advantage of your campaign' sendings to increase the number of subscribers and get new followers for our brand in other channels. Include links to all the social networks where you have presence.
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