Category: Email Marketing
At certain times of the year, the word 'gym' is on everyone's lips and sometimes the phrase includes a 'I do not go'. This is a typical attitude among users but should not be the same than the responsible for a fitness center when they hear the word 'email marketing': this strategy is very useful for getting new customers and maintaining a good relationship with the users, regardless of how often they visit the facility.
To achieve this, it is important to have clear the message planning that we are going to send because a fitness center can send several types of newsletter mixing content marketing and more corporate messages as any company will do. Some email marketing ideas to start thinking about the strategy contents:
Email marketing offers many opportunities to fitness centers. But just like any other business, you need a good database. Therefore, the sign in form on the website must include fields that allow proper segmentation. In addition, you can also request additional information during the user's register that is done in person at the gym's office.
Personalizing the messages as much as possible is a way of transferring to the online world the individual service offered by the gym and that distinguishes it from its competitors.
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