Category: Email Marketing
Have you ever thought using email marketing as a way to get people interested in your courses? A training center, both if is a language school or a school which teaches masters, may include email messages in their marketing actions in order to get new students and also to maintain a relationship with them.
Unlike when subscribers are wanted for a newsletter, in a lead capture campaign the sign in form is located on a landing page where all marketing efforts are concentrated. That's why these pages must be take care of and optimized: you have to make the most out of it because, for example, Adwords can be paid to get more traffic.
Next we share with you some practical recommendations for your landing pages so you could adapt them to the kind of training center you are:
As for the form itself, you have two options to consider in your lead capture strategy: do you prefer quantity or quality?
A small tip: don't forget indicate how long will take to receive a response or if meanwhile they can check additional information. You can also encourage them to share the training course in social networks.
Email marketing is a perfect tool for keeping in touch with your subscribers, whether are students or not yet.The perfect excuse and something very common in training centers is the celebration of events. We give you some ideas although we are sure more options will occur to you if you think on the bulletin board or your center's calendar. For example:
Segmentation is very important to ensure that we send the right information to the right person: Please do not send never all the information to all your contacts, separate your communications depending on the type of student and focus your email campaigns to their specific interests.
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