Category: Email Marketing
Summer vacations have a special place in the planning of email marketing campaigns. Depending on the type of business, it can be a period of intense work or the complete opposite. If we focus on the latter option, the key question is: Should we continue sending emails? Keeping the customer informed is important, so we recommend that you carefully consider your response and strategy.
Perhaps in your company, you have shifts in the office to continue accepting orders, or you set up an answering machine because everyone is leaving and there will be no one available. There are many possibilities between staying open all summer and closing completely.
Whatever the corporate decision, it is necessary to notify the customer so they know how it affects them, if at all. For example:
Review the "out of office" responses from previous summers to find out when your subscribers take their vacations.
In personal accounts, it is common to use automatic responses, and the same information should be included in the corporate message received by those who register, make purchases, or contact the newsletter's mailing address while the company is officially closed for vacation. For example:
Before you go: make sure these automated messages are working!
During the three months of summer, some companies have intensive workdays before closing and returning to regular schedules. Adjust your communications considering that not everyone will return at the same time: even if you do, others may still be disconnected or perhaps waiting to go on vacation.
When is the right time to resume the rhythm? With back-to-school, happening in September. Additionally, each place starts on a different day, so it's best to consider mid-September as the ideal date to send communications similar to those before summer.
In the meantime, you can focus on more informative campaigns rather than promotional ones, just to remind your subscribers that you are open again, attending to summer requests, and ready to receive new inquiries or contacts.
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