Category: Email Marketing
The limitations when using special text fonts in emails, are much greater than in the case of the websites.
Using non-standard fonts although they are webfonts, is not a recommended practice, although we indicate alternative fonts. The email's design will not be consistent, that is, not all users will see our email alike as compatible fonts in each user's system may be different. On the other hand, supported font sizes can also be different which may cause the displacement of our newsletter's text boxes.
Keep in mind also that many email clients do not support webfonts in emails. For example, Outlook 2000+ versions do not support the rule @ font-face and Gmail does not support the use of this rule nor @import.
For all these reasons, although applying our brand image in our email campaigns is important, we must be able to find a balance between functionality and branding.
Some tips when choosing the font and font size for your emails:
Do not miss anything from our blog and join our Telegram https://t.me/acrelianews
Haven't you tried Acrelia News yet?
If you like this post, you will like much more our email marketing tool: professional, easy to use.