Types of Statistics

Statistics help you monitor in detail the performance of your campaigns and the quality of your contact lists.

Three types of statistics are available in Acrelia News:

• Campaign Statistics: reports if one specific campaign was successful or not, by reviewing the data on the interaction of your subscribers.

• Contact list Statistics: provides information about the quality of your contact list as well as an overview of its interaction with your sending.

• Individual Statistics: shows detailed and chronological information on the interaction of one specific contact with your sendings

Understanding statistics helps you communicate better with your subscribers.