Category: Email Marketing
A visually appealing design with a good balance between the amount of text and images is one of the basic pillars of a good email marketing campaign.
Therefore, make sure to use pictures or graphs in your emails to enhance your message. People tend to better remember visual elements rather than texts. It is up to you to take advantage of it to implement it in your email marketing campaigns.
To give you a boost, we've compiled some resources to help you insert different types of visuals.
If, as many, you need very specific images or professional pictures that are only to be found in image banks, take a look at these sites:
Unable to find the photo that best illustrates your campaign, and you need to create it by yourself?
If you are looking for completely different graphical elements to surprise your customers, comics are probably the most original way to do it.
To talk about a software or an application, there is nothing better than a screenshot to support your text and illustrate the features in images.
GRAPHS OR TABLES
To present figures, consider using graphs or tables. This is without doubt the most digestible way for your readers to retain information.
Icons are a great alternative to avoid falling into the opposite effect of overloading your emails with too many images. If you combine images and icons, you will get a better visual balance, and a better rendering.
They are perfect to integrate into your campaigns if you want to post photos of your products or in real time.
By using these resources, you will give a personal stamp to your e-mail, and you'll stand out from the rest in the eyes of your readers. So, go ahead and try them all!
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