Category: Email Marketing
The database is the most important thing in email marketing: you have to take care of the subscribers and give them what they want in each sending. We take care of them so much that it is easy to ask the question of whether you can publicly share what you send them. The campaigns are so personal that we are not clear whether it is worth it or not letting them know the rest because it would seem that we betray their trust.
The answer to the question of whether to share the campaigns is good practice or an error to avoid will depend on the goal: depending on what you have raised, it is good to do it but other times it is not necessary. Let's see an example of each case:
If for each campaign you use a different template because you adapt to their goal, as we suggested last week, you can take into account when you are interested in making more obvious social buttons to encourage more or less to share it. However, as always it is advisable to include the web version in the sendings so that the subscribers can see the newsletter in their browser, once there, they can share it if they want, even you have included the buttons or not. So, deep down, it's hard to know what subscribers are doing.
Finally, if your goal is to get subscribers, having a history of newsletters sent will be very useful to you because it serves you as a sample of the type of sendings you make. In this way, if someone doubts and does not know whether to sign up or not, you can decant the balance towards yes. Here you have the file of numbers sent in our newsletter in case you want to consult them and sign up.
As an alternative to the automatic version of this history, you can do one on your own only with the campaigns you are interested in that are public and hide, for example, those that are more exclusive. You know: it always depends on your goal.
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