Category: Email Marketing
The use of QR codes is not new, but they have made a strong comeback in the wake of the pandemic: you only need a mobile phone camera to scan them and thus gain access effectively and quickly to any information that the company wants to share, whether text, web or contact details.
They are an evolution of the barcode and have many applications for email marketing because they enrich the possibilities of interaction in different types of campaigns. To give you an idea of how you can use QR codes in newsletters, the three most used cases among our clients are:
Before continuing, we clarify that it is not about replacing the links with these codes, only to enhance some of them so that the subscriber can easily access at any time to information they will need.
Although the above options are the most popular, there are many others if we look more specifically at the types of QR codes:
On the other hand, QR codes are fantastic tools to increase your subscriber list because you can include them in paper materials, such as purchase tickets, flyers or shopfronts, as well as on your own website or landing page to link to the registration form. You can also incentivise them with a discount if they sign up from that page.
QR codes (or Quick Response) can be fully adapted to your brand image because it is possible to customise the design to choose their colour and size. This way, they are perfectly integrated and do not clash with the style of the rest of the photographs.
So, you can easily add them to your newsletters or any type of campaign, the Acrelia News campaign editor includes a QR code generator. Just insert the corresponding block, choose the content to link to and modify the design to match your template.
Take advantage of this free functionality to boost your brand and don't forget to add a call to action describing what subscribers will find when they scan it with their mobile.
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