Blog Email Marketing and SMS

Summer examples for your email marketing campaigns

Category: Email Marketing

Imagen Summer examples for your email marketing campa

Summer months generate concern among email marketing professionals: will my subscribers be on holiday, how will their disconnection affect the open rate, what can I send to avoid losing contact and at the same time respect that they have taken a break? 

We bring you some examples of email marketing to meet your objectives without making your summer campaigns too intrusive for those who are enjoying a few days of relaxation. 

 

Welcome the summer

If you have a product related to the warmer months, you'll want to be among the first to share your joy at the arrival of the peak season. A good way to do this is with a letter explaining how much you have missed it. You and your customers too, of course. Tell them about the options they have to enjoy it again.

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Source: Really Good Emails

 

Organise annual campaigns

To revive sales in months when they may be sluggish, you can set up a digital loyalty marketing campaign that will keep your customers as engaged with your brand as at any other time. A fidelity card or game might be appropriate for products or services. 

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Source: Really Good Emails

 

Be a tour guide

Ideal for tourism or travel related businesses. Here are two examples. On the one hand, a possible route that also serves to show details of each break along the way. 

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Source: Really Good Emails

 

On the other, a grid of images with a call to action to book without further explanation than the name of the city.

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Source: Really Good Emails

 

With so many companies trying to make a killing with tourists: try to stand out!

Brainstorm ideas with your customers

This type of campaign works at any time of the year, but your customers will have more free time during their holidays and can use it to try out new products, especially if they fit their lifestyle. Use all the information you have from their purchases to recommend the ones that might interest them the most.

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Source: Really Good Emails

 

Show your product in a summer context

There are few products with such a clear seasonality that they cannot be used all year round, so it is a good practice to take advantage of any time to show them in ways that may not be so obvious. In this way, you build customer loyalty by confirming that they have made a good purchase.

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Source: Really Good Emails

 

Use the right images

A radiant sun, beach, swimming pool, umbrella... these are the typical elements that identify the summer heat. But don't force the situation by trying to attract attention unnecessarily because it may not be the right place or the right time. Show that you know the customers in your database well and choose images in which they can see themselves reflected. Even better if the copy connects with their emotions.

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Source: Really Good Emails

 

Encourage UGC

Ask your customers to use a hashtag on social media to appear in your newsletter (or on your profiles). It's a way to get them thinking about your brand after closing the email, especially if there's an additional incentive like a contest. It also gives you visibility among their contacts and increases their engagement.

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Source: Really Good Emails

 

Colour... or not

For many people the colour of the summer is white because it is cooler, although it is also a time when yellow is used a lot because of the sun or even blue because of the sea.  
If you can, send emails with a combination of products that have the colour with the most sales during these hot months.

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Source: Really Good Emails

 

Keep your style, adapt your copy

If you have a style that defines your brand very well, you don't need to invent a template that is out of the ordinary. On the contrary, it's best to keep your identity all year round. A catchy title and text that reinforces the summery idea you want to express in order to sell a product will be enough. 

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Source: Really Good Emails

 

Say goodbye to summer

The time of dispatch is important, but difficult to determine in some sectors. Therefore, an alternative to stand out in the inbox is to wait until the end of the summer to say goodbye in style. Send your offer in September, rather than July or August, to ensure that most of your contacts have already returned to their routines.

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Source: Really Good Emails


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