Category: Email Marketing
The message subject is one of the most important parts of the email, since from it greatly depends your subscribers decide to open and read your emails. The message subject has to be short, direct and powerful, but how to create a good message subject?
You can get it using a simple formula: R + O + T
R + O + T means results + objections + time. Resulting in:
Here's an example:
Suppose we want to do email marketing for a real estate agency and want to send an email to capture potential customers, how we will search the most appropiate message subject? Completing the three formula's operands:
Objective sought from our potential customers: Buy the house of your dreams
Drawback: The price is high
Period of time: As soon as possible
Once you have iidentified the result, drawbacks and period of time can be used to create the message subject 1, 2 or more operands of the formula: R, RO, RT or RW, being this last combination the one that usually best results offers:
R: Buy the house of your dreams
R-O: The house of your dreams at the best price
R-T: Get now the house of your dreams
R-O-T: The house of your dreams at the best price, just today!
With this formula your message subjects will focus on the customer, their needs and concerns and you'll get better results than focusing solely on your products or services..
And remember that the order of the factors does not alter the result, try to combine the operands R, O, T in different ways until get the message subject that best suits the content of your email and sending target.
Finally, some tips that will help you create the best message subject:
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