Category: Email Marketing
Emails with personalized content and segmented according to the interests and needs of our subscribers, allow get more clicks, conversions and thus increase the profits obtained through email marketing.
Creating personalized content for each one of your subscribers with Acrelia News is very easy. In just one email campaign you can see all the customization and segmentation options you need, creating dynamic content that change depending on who is the recipient of your email and on the information you have from each one of them. And without technical knowledge!
Why should you go for dynamic content
Personalized and segmented emails according to your subscribers' interests allow:
How dynamic content can help you to improve your email marketing
Usage examples of dynamic content
Personalized content by genre
If you have information about your subscribers' genre you can, for example, define that the image and the link displayed are different depending on whether the subscriber is male or female.
Personalized content by location
If for example your company has several branches, organize an event in different cities or your product changes depending on the country, dynamic content can help. With one email you can see all the possibilities and show your subscribers a location or another depending on the city where they reside.
Personalized content by interests
You can create dynamic content based on any information you keep from your subscribers.
If you are an online clothing or shoes store and you have information about the size used by your subscribers, you can customize the content according to it. If you sell books can customize what kind of genre will receive the news according their preferences, for example.
Their age, country of residence, when was the last time they bought on your online store, which is the average expenditure they made, what kind of product they are more interested, the language they want to be treated ... there are hundreds of information from your subscribers that can help you fully customize the contents of your emails to offer a really close and unique experience.
Dynamic content offer endless possibilities and allow you a close and personalized communication with your subscribers. Use them and get the most out of your email campaigns!
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