Category: Email Marketing
Wearables are a type of electronic devices incorporated to accesories or clothing and have as a main goal enhance the user experience thanks to the high level of interaction between the two.
There are different types: smart watches, sneakers with GPS incorporated, bracelets Wetech ... Some of them, like the case of smart watch (Apple Watch, Samsung Gear S, Motorola 360, Pebble Steel ...) are changing the way of understanding email and it is important to know how they can influence your email marketing mailings.
According to a Fortune study, during 2015, each month 2.5 million smart watches will be sold, housing projections for growth of 600% in four years. In addition, by 2019 it is estimated that the internet access with wearables for any purpose will be of 478 million. It is also expected that users choose to shop with these devices before their phones, according to Cisco Systems based on a study recently conducted.
The main feature of these devices are their small dimensions and precisely for this reason, their screens and viewing is not of high quality and resolution. This is the main factor responsible for wearables about why they will provoque a radical change in the way of understanding an email.
5 tips to optimize your mailings destined for smart watches or other wearables
Wearables are the present and the future of a new way to use technology that will be very well received by users, so don't let these new devices in a side and get them involved with your email marketing mailings.
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